文章名稱引用次數(shù)

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• Ambush Marketing Is Dead, Long Live Ambush Marketing A Redefinition and Typology Of an Increasingly Prevalent Phenomenon9
• How a Smile Can Make a Difference: Enhancing the Persuasive Appeal Of Celebrity Endorsers Boosting Consumer Perceptions of Celebrity Genuineness Through the Use of a Duchenne Smile in Advertising8
• The Perceived Fit between Instagram Influencers and the Endorsed Brand How Influencer-Brand Fit Affects Source Credibility and Persuasive Effectiveness7
• Face Presence and Gaze Direction In Print Advertisements How They Influence Consumer Responses-An Eye-Tracking Study6
• The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers Differences in Response by Gender To Messaging about England's Plastic-Bag Levy6
• The Efficacy of Green Package Cues For Mainstream versus Niche Brands How Mainstream Green Brands Can Suffer at the Shelf5
• Single versus Multiple Measurement of Attitudes A Meta-Analysis of Advertising Studies Validates the Single-Item Measure Approach5
• E-Cigarette Marketing On Social Networking Sites Effects on Attitudes, Behavioral Control, Intention to Quit, and Self-Efficacy5
• How Claim Specificity Can Improve Claim Credibility in Green Advertising Measures that Can Boost Outcomes From Environmental Product Claims4